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GA4 and GTM Setup / MEASUREMENT & TRACKING
Measure the actions that matter.
Uncontrolled tags can produce missing or duplicated conversions. We agree the event definitions and organise the implementation so future changes can be reviewed.
Clear scope · Practical execution · Connected delivery
GA4 and GTM Setup / EVENT MAP
01
Customer action
02
Event recorded
03
Destination checked
04
Reporting reviewed
ILLUSTRATIVE CONCEPT · NOT A CLIENT RESULT
Define → Validate → Interpret
Make the event useful before relying on the report.
THE OPPORTUNITY
Know what is measured—and what it means.
01
Unclear definitions
Agree the exact business action behind each event.
02
Missing or duplicate signals
Check the journey and compare sample outcomes.
03
Disconnected reporting
Document sources, limitations and ownership.
GA4 and GTM setup with a documented event plan
The work, in detail
- Account access and tag inventory
- Event naming and conversion definitions
- Supported tag consent and trigger configuration
- Test records and handover documentation
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
A successful form submission should be distinguished from merely clicking the submit button, with the chosen implementation tested end to end.
HOW WE WORK
A clear route from idea to implementation.
01
Define
Agree the event, trigger and business meaning.
02
Configure
Implement the supported tags and connections.
03
Validate
Test sample journeys and duplicate handling.
04
Document
Provide the event map and reporting limitations.
BEFORE WE BEGIN
Clear responsibilities. A useful handover.
Tracking requirements and consent handling are agreed before implementation. Reporting systems may differ in attribution and coverage.
We confirm deliverables, dependencies, responsibilities and review points before implementation. Your proposal defines the agreed work.
BEFORE YOU START
Questions before you start
Is installing a tag enough?
No. The event behaviour, values and consent conditions need validation.
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YOUR NEXT STEP
Let’s plan your next step
Interested in GA4 and GTM Setup? Tell us what you want to achieve, what is already in place and where you need support.
Prefer email? info@ravianenterprises.com