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Website Migration SEO / SEARCH & AI VISIBILITY
Plan the move. Protect the search foundations.
A migration can change the URLs and content customers already use. SEO planning needs to happen before the new structure is finalised.
Clear scope · Practical execution · Connected delivery
⌕ What does your customer need?
Website Migration SEO
A clear answer. A relevant source. A useful next step.
YOUR BUSINESS / YOUR EXPERTISE
Technical foundations
Useful information
Connected pages
ILLUSTRATIVE CONCEPT · NOT A CLIENT RESULT
Discover → Understand → Choose
Build the information customers need to choose you.
THE OPPORTUNITY
Be useful at every stage of discovery.
01
Hidden pages
Check whether important information can be reached.
02
Unanswered questions
Close gaps between search intent and page content.
03
Weak next steps
Connect the answer with a useful destination.
Preserve useful search signals during a planned move
The work, in detail
- Search and URL inventory
- Old-to-new mapping and redirects
- Metadata content and canonical checks
- Cutover and post-launch monitoring
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
Map a valuable old category to the closest equivalent new category rather than redirect everything to the homepage.
HOW WE WORK
A clear route from idea to implementation.
01
Investigate
Review the site, search intent and existing evidence.
02
Prioritise
Rank work by impact, effort and dependencies.
03
Implement
Improve the agreed technical and content foundations.
04
Evaluate
Review changes using available search and business data.
BEFORE WE BEGIN
Clear responsibilities. A useful handover.
Results depend on competition, implementation and search systems. Rankings, rich results and AI citations cannot be guaranteed.
We confirm deliverables, dependencies, responsibilities and review points before implementation. Your proposal defines the agreed work.
BEFORE YOU START
Questions before you start
Is unchanged traffic guaranteed?
No. A careful plan reduces avoidable mistakes, but performance can fluctuate.
Related services
SEO and Search Visibility
Connect this work with the next part of your customer journey.
How We Work
Connect this work with the next part of your customer journey.
YOUR NEXT STEP
Let’s plan your next step
Interested in Website Migration SEO? Tell us what you want to achieve, what is already in place and where you need support.
Prefer email? info@ravianenterprises.com