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Paid Advertising Audits / PERFORMANCE MARKETING
Find what your advertising needs next.
An account may report conversions while counting low-value actions or blending different types of demand. The audit needs to explain what the numbers actually represent.
Clear scope · Practical execution · Connected delivery
Small rituals. Clear choices.
Product story
A place for your next chapter.
Service story
A different point of view.
Brand story
ILLUSTRATIVE CONCEPT · NOT A CLIENT RESULT
Attention → Intent → Action
Make every part of the campaign work together.
THE OPPORTUNITY
Find the friction. Build the next move.
01
Creative fatigue
Give customers a fresh reason to pay attention.
02
Costly clicks
Match the audience, offer and destination.
03
Lost enquiries
Connect the response to useful follow-up.
Google Ads account audit
The work, in detail
- Conversion action and value review
- Search-term campaign and geography assessment
- Product feed or asset issues where relevant
- Prioritised correction plan with acceptance checks
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
A service account counts both contact clicks and submitted requests as equal conversions. The audit identifies the distinction before recommending bidding changes.
SAMPLE CREATIVE DIRECTIONS
Built to earn a second look.
Illustrative concepts show different ways to frame a product, service or brand. Actual assets and formats are agreed around your audience and campaign.
Small rituals. Clear choices.
Product story
A place for your next chapter.
Service story
A different point of view.
Brand story
Sample concepts using stock photography. Photos: pmv chamara, Felix and Valeria Lendel / Unsplash.
HOW WE WORK
From first impression to next action.
01
Diagnose
Review the offer, account, measurement and destination.
02
Create
Develop messages and assets around the buying decision.
03
Launch
Check the campaign and conversion journey before spend.
04
Improve
Use commercial evidence to choose the next test.
Paid advertising audit with a decision-ready roadmap
A campaign report can show symptoms without revealing whether the problem is demand, creative, measurement or sales handling. We investigate the journey before recommending more spend.
The work, in detail
- Account and conversion-definition review
- Offer creative and destination diagnosis
- Lead-quality or margin context
- Prioritised plan showing the proposed action and check
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
Compare the campaign’s enquiry count with contacted, qualified and booked enquiries to identify where the drop-off occurs.
BEFORE WE BEGIN
Clear responsibilities. A useful handover.
Media spend is separate from service fees. Creative production, tracking work and platform costs are agreed in the scope.
We confirm deliverables, dependencies, responsibilities and review points before implementation. Your proposal defines the agreed work.
BEFORE YOU START
Questions before you start
Does an audit include changes?
Only where implementation is expressly included in the agreed scope.
Will you prescribe the same changes to every account?
No. Recommendations depend on the observed setup and business economics.
Related services
Advertising and Performance Marketing
Connect this work with the next part of your customer journey.
How We Work
Connect this work with the next part of your customer journey.
YOUR NEXT STEP
Let’s plan your next step
Interested in Paid Advertising Audits? Tell us what you want to achieve, what is already in place and where you need support.
Prefer email? info@ravianenterprises.com