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Display and Remarketing / PERFORMANCE MARKETING
Give interested customers a relevant reason to return
Some customers need another useful interaction before deciding. We plan display and remarketing around that decision, using suitable messages and audience rules rather than showing the same promotion repeatedly.
Clear scope · Practical execution · Connected delivery
Small rituals. Clear choices.
Product story
A place for your next chapter.
Service story
A different point of view.
Brand story
ILLUSTRATIVE CONCEPT · NOT A CLIENT RESULT
Attention → Intent → Action
Make every part of the campaign work together.
THE OPPORTUNITY
Find the friction. Build the next move.
01
Creative fatigue
Give customers a fresh reason to pay attention.
02
Costly clicks
Match the audience, offer and destination.
03
Lost enquiries
Connect the response to useful follow-up.
Respect eligibility and attribution limits
We review consent, audience availability, exclusions and placement quality before launch. View-through and click-through results are interpreted carefully so the report does not treat every attributed conversion as additional revenue.
SAMPLE CREATIVE DIRECTIONS
Built to earn a second look.
Illustrative concepts show different ways to frame a product, service or brand. Actual assets and formats are agreed around your audience and campaign.
Small rituals. Clear choices.
Product story
A place for your next chapter.
Service story
A different point of view.
Brand story
Sample concepts using stock photography. Photos: pmv chamara, Felix and Valeria Lendel / Unsplash.
HOW WE WORK
From first impression to next action.
01
Diagnose
Review the offer, account, measurement and destination.
02
Create
Develop messages and assets around the buying decision.
03
Launch
Check the campaign and conversion journey before spend.
04
Improve
Use commercial evidence to choose the next test.
THE AGREED DELIVERABLES
What we can build together
01
Audience and consent requirements review
02
Display creative and offer planning
03
Placement exclusions and frequency review
04
Attribution-aware conversion reporting
Social media retargeting
Someone who viewed a service, requested a quote and completed a purchase should not receive identical follow-up advertising. Audience rules need to reflect the relationship.
The work, in detail
- Check eligible audience and consent conditions
- Exclude completed actions where supported
- Match reminders to the customer’s remaining question
- Review frequency and conversion quality
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
A visitor who explored a service page can receive an approved explanation of the process; a customer who has already booked should be excluded from the same booking prompt where possible.
Google Display advertising
Display can introduce an offer outside an active search. The creative and destination need to explain why it is relevant, while placement quality deserves review.
The work, in detail
- Audience and placement approach
- Display creative and offer brief
- Available exclusions and frequency settings
- Conversion and attribution-aware reporting
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
A specialist service can introduce an educational offer before asking unfamiliar audiences to request a consultation.
Google Ads remarketing
Returning audiences may need a different message from unfamiliar customers. The campaign needs eligible audience rules and exclusions that fit the completed action.
The work, in detail
- Audience feasibility and policy checks
- Customer-stage messages
- Supported exclusions and frequency review
- Attribution-aware reporting
ILLUSTRATIVE SCENARIO · NOT A CLIENT RESULT
Illustrative workflow
A customer who has completed an order should not remain in the same cart-reminder audience where the supported configuration can exclude them.
BEFORE WE BEGIN
Clear responsibilities. A useful handover.
Media spend is separate from service fees. Creative production, tracking work and platform costs are agreed in the scope.
We confirm deliverables, dependencies, responsibilities and review points before implementation. Your proposal defines the agreed work.
BEFORE YOU START
Questions before you start
Can every previous visitor be reached?
No. Consent, policy, audience size and platform access limit eligibility.
Are views equivalent to extra sales?
No. Attributed outcomes need context, and causation requires appropriate testing.
Can sensitive services use all remarketing options?
No. Platform policy and the nature of the audience must be reviewed.
Related services
Google Ads
Connect this work with the next part of your customer journey.
Email Automation
Connect this work with the next part of your customer journey.
Conversion Tracking and Analytics
Connect this work with the next part of your customer journey.
YOUR NEXT STEP
Let’s plan your next step
Interested in Display and Remarketing? Tell us what you want to achieve, what is already in place and where you need support.
Prefer email? info@ravianenterprises.com